Photo by Brian Yurasits on Unsplash
CV NEWSFEED // Coors Light announced plans to distance itself from diversity, equity, and inclusion (DEI) policies amid a conservative consumer-led movement that seeks to remove “woke” policies from major American corporations.
Conservative content maker and filmmaker Robby Starbuck announced Coors’ plans on Tuesday via an X post about the company’s decision to remove DEI from the workplace.
“Big news: Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies,” Starbuck wrote. “Today they’re preemptively making changes.”
“Here are the changes,” Starbuck reported:
• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.
• No more DEI-based training programs.
• No more donations to divisive events.
• Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation.
• No more supplier diversity goals.
• No more executive/employee compensation tied to DEI hiring goals.
Starbuck has been at the forefront of the conservative movement to end DEI in America. CatholicVote has reported on his success with the likes of John Deere, Lowe’s, Tractor Supply, Ford, and Harley-Davidson.
Starbuck reported that Coors’ statement about backing down on DEI “went out to employees just now.”
“Our campaigns are so effective,” Starbuck continued,
that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.
>> JULY: HARLEY-DAVIDSON BLASTED FOR GOING WOKE <<
Starbuck had been investigating the “Made to Chill” beverage company Molson Coors, based in Colorado, for its participation in the Human Rights Campaign (HRC) Corporate Equality Index (CEI) and for various DEI policies within the company.
Coors, according to Starbuck, had previously donated money to pride campaigns and various other controversial events that were out of step with the views of many consumers.
The beer company also had previously sponsored Employee Resource Groups (ERG), which divide company workers along lines of race, sex, and sexual preference.
The company page for Coors’ ERGs no longer exists, and Starbuck announced that Coors’ ERG groups would transition to Business Resource Groups (BRG) open to all employees.
>> RELATED: STARBUCK OUTLINES HOW JOHN DEERE HAS ‘GONE WOKE’ <<
In an additional video posted by Starbuck, he reflected on the company’s positive changes and said that he “loved” that Coors’ memo ended with a reflection on unity.
“Unity is going to be found in our approach of neutrality and sanity. No more divisive social and political issues at work. They don’t belong there,” Starbuck asserted. “Work is going to be about work and we’re going to make corporate America sane again.”
>> AUGUST: LOWE’S REVEALS PLANS TO DROP DEI <<
Starbuck ended his video with remarks about the motives behind the anti-“woke” movement.
“Our movement is about something more than ending wokeness,” he said.
It’s about ending the idea of a silent majority. There is nothing more shameful than the fact that, for the past few decades, we have accepted the idea of being a silent majority. It has allowed a very loud and obnoxious group of people to take over the conversation on every important issue and by proxy to take over every major cultural institution.
Starbuck called on conservatives to use their voice and to stand up for their values.
“We are a force to be reckoned with,” he said, “and we won’t stop until wokeness is extinct.”
