CV NEWS FEED // A legal group has come up with a plan to stop the megacompany that owns the world’s most popular cookie brand from pushing the LGBTQ movement on children.
The National Legal and Policy Center (NLPC) announced that it will seek to turn fellow shareholders against Mondelez International, the parent company of Oreo and its longtime manufacturer Nabisco.
The NLPC wrote Wednesday that it owns stock in the Chicago-based food conglomerate “and will sponsor a shareholder proposal at [Mondelez International’s] annual meeting in May.”
The Daily Wire reported that this “shareholder proposal calls for the committee to issue a public report by the end of March 2025 and publish it on Mondelez International’s website.”
“The proposal will be presented at the next shareholder meeting,” The Daily Wire added. “It also notes that other companies have experienced customer backlash and damage to their bottom lines after taking a side on controversial cultural issues.”
The NLPC went on to explain that it “initiated its campaign to highlight the cookie-maker’s inappropriate relationship” with the LGBTQ activist organization PFLAG.
The NLPC noticed that Oreo’s X (formerly Twitter) account was “heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy.”
“Oreo has promoted various short films, special packaging and fundraisers, utilizing the company’s popularity and resources to advance PFLAG’s agenda,” continued the NLPC:
The pro-transgender ideology group lobbies against laws that seek to protect children from indoctrination efforts and so-called “gender affirming” medical treatments before they are mature enough to make such decisions, and also laws that protect kids from so-called “transition care” without their parents’ consent.
In October Oreo also co-sponsored PFLAG’s National Convention, where the theme was “Learning with Love.” The meeting’s first session was titled, “Let Freedom Read! Read with Love to Support Inclusive Books and Education.” … PFLAG co-sponsors a “banned books” website as part of a coalition that includes the Marxist-led American Library Association.
“Is your favorite sandwich cookie company grooming children?” asks an ad for the NLPC’s Oreo campaign, which it released this week.
The 30-second clip begins by listing a series of sexually explicit LGBTQ books marketed toward minors: “This Book is Gay,” “Gender Queer,” “Flamer,” “Lawn Boy.”
“Books like these are promoted in our schools and local libraries by PFLAG, and Oreo is supporting them,” the ad continues.
“What happened to the kid-friendly cookie we all used to know and love?” it goes on to ask.
“Don’t let PFLAG and Oreo corrupt your children,” the ad states before prompting viewers to check out the NLPC’s new campaign on its website.
On the campaign’s webpage, the NLPC discusses the reasoning behind its shareholder proposal in more detail.
“Oreo is beloved by all ages, with a brand reputation as a fun treat for kids,” it wrote. “[T]hink dunking in milk, or twisting it open to reveal and eat the crème filling first, or the debates about the right way to eat it.”
“It is hard to imagine that it could ever go out of style or lose popularity – unless those responsible for the brand’s image somehow squander or destroy it,” NLPC emphasized.
“Brand destruction happened before, and it is still happening,” the legal group noted. It specifically referenced the examples of Bud Light, Disney, and Target – which all experienced a drastic loss of business after embracing the LGBTQ movement.
“It can happen again, to even the most popular of brands,” the NLPC wrote.
“We call upon our fellow shareholders to join us to express concern to the Mondelez board and to Chairman/CEO Dirk van de Put over this treacherous direction in which Oreo has turned,” NLPC Chairman Peter Flaherty stated.
“If they don’t, perhaps parents and consumers will have something to say about it,” continued Flaherty. The anti-corruption advocate co-founded the conservative legal group in 1991 along with the late Ken Boehm.
Oreo is currently the most popular cookie brand in the United States and the world. According to its parent company, it amassed over $4 billion in total worldwide sales revenue in 2022 alone.
In addition to Oreo and Nabisco (which also manufactures Chips Ahoy! cookies, Belvita breakfast biscuits, Fig Newtons, Ritz Crackers, Teddy Grahams, Triscuits, and Wheat Thins), Mondelez International owns Sour Patch Kids, Cadbury chocolates, Milka chocolates, Halls cough drops, and several major chewing gum companies (Chiclets, Dentyne, Stride, and Trident).
PFLAG is over 50 years old and describes itself as “the nation’s largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and those who love them.”
The LGBTQ activist group no longer presents its name as an acronym. However, PFLAG formerly stood for “Parents and Friends of Lesbians and Gays,” and “Parents, Families and Friends of Lesbians and Gays.”