Алексей Филатов - stock.adobe.com
CV NEWS FEED // Jack Daniel’s has announced it will be dropping several major company policies related to Diversity, Equity, and Inclusion (DEI), according to conservative activist Robby Starbuck.
“Big news: The next company we were set to expose was [Jack Daniel’s],” Starbuck wrote in an August 21 post to his X account. “They must have been tipped off by us going through employee LinkedIn pages,” he added.
According to Starbuck, Jack Daniel’s will be enacting several changes, including “cutting woke trainings” and ensuring that executive and employee bonuses and goals will be centered on performance rather than DEI-related factors.
In addition, the company will be ending its participation in the Human Rights Campaign’s Corporate Equality Index survey.
The post contains several screenshots from an email sent out by the whiskey brand’s parent company, Brown Forman, which lists these changes.
Brown Forman explained its decision in the email, writing that while the company wishes to remain true to its promise of creating a culture of inclusion through its core values, it had decided to go forward with the new changes based on “the legal and external landscape,” in the US.
“With these new dynamics at play,” the company stated, “we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves.”
As CatholicVote previously reported in May 2023, Bud Light’s sales tanked following the debut of its woke campaign with transgender influencer, Dylan Mulvaney, which had alienated the majority of the domestic beer company’s target audience.
