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CV NEWS FEED // Female athletes dedicated to protecting women’s sports can now participate in a unique name, image, and likeness (NIL) program created by the clothing company XX-XY Athletics.
NIL programs create a “right to publicity” for athletes, ensuring that they are paid for promoting products.
According to Outkick, the pro-women’s athletic line is creating a program called GXME CHXNGERS. It is the first NIL program created for women who fight to keep men out of women’s sports.
XX-XY said in a statement to Outkick, “While some athletic brands believe winning is everything, we define winning differently. That’s why we recognize and partner with female athletes who are true game changers, not just on the court, but off of it. And we want to help amplify their voices.”
Three of the female athletes participating are volleyball players involved in a lawsuit against the Mountain West Conference over their “Transgender Player Policy,” which was adopted covertly to accommodate male player Blaire Fleming from San Jose State.
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Brooke Slusser, a teammate of Fleming’s, Sia Liilii (University of Nevada, Reno) and Macey Boggs (University of Wyoming) were each affected by Fleming’s presence. Liilii and Boggs’ teams both forfeited games against San Jose over their inclusion of Fleming. The forfeits were counted as losses for their respective teams.
Slusser and Boggs said they’re excited to work with the brand.
“I am pumped to stand with the brand in boldness and in truth,” Boggs said.
Four other athletes are joining the volleyball players in the new NIL program: Heather Arnett (softball, Pittsburg State University), Sara Casebolt (track, University of Idaho), Ainsley Erzen (soccer and track, University of Arkansas) and Emma Vorpagel (track, Northern Illinois University).
