US social media influencer Dylan Mulvaney attends the Daily Front Row's Sixth Annual Fashion Los Angeles Awards at the Beverly Wilshire Hotel in Beverly Hills, California, USA, 10 April 2022
CV NEWS FEED // The dignity and nature of women continue to be attacked by the caricatures created by the transgender movement. Though a male, rising “trans” personality and activist Dylan Mulvaney made himself the advertising face of multiple major brands, including several women’s products.
Mulvaney skyrocketed to fame on social media after declaring he was socially and medically “transitioning” to “girlhood.”
A host of companies rushed to cash in on his notoriety.
The Daily Mail reported that these brand deals could earn Mulvaney anywhere from $80,000 to $150,000 per post when his promotional social media posts go viral.
The list of Mulvaney’s sponsorships is below.
Nike
Mulvaney’s sponsorship with Nike Women made him the face of the brand’s women’s workout clothing line.
Bud Light
Bud Light not only employed Mulvaney as a brand ambassador, but released a personal beer can bearing his face, inscribed with a message commemorating his one year of “girlhood.”
Ulta
The makeup brand distributor Ulta paired their Mulvaney brand deal with featuring him and a “gender-fluid” hairdresser on the company’s podcast to discuss “girlhood” and motherhood.
Others:
Responses
Pro-life activist Abby Johnson tweeted in response to Mulvaney, “Dear woke companies: Every time you use MALES to model WOMEN’S clothes, you’re telling me that you think men make better women than real women. I’ll find a different brand to buy from who properly respects womanhood. Thank you.”
Twitter user Huff tweeted “Hey, @nike! My wife is a physician and dietitian, has four kids, is a track coach, and runs a busy household while maintaining great exercise and eating habits. How about giving her an endorsement deal, instead of a skinny dude in lipstick?”
And those sentiments are clearly far from uncommon. According to recent numbers, plenty of beer consumers seem to be displeased with Bud Light’s “trans” messaging. The Daily Wire reported that several sports bars noticed an immediate decrease in Bud Light sales since Mulvaney’s sponsorship began:
Fitter said sales of Anheuser-Busch bottled products dropped 30% over the past week, while draft beer plunged 50%. It wasn’t just Case & Bucks that saw sales of Bud plummet. Brewhouse owner Alex Kesaris told Fox that 80% of Bud Light drinkers ordered something else this week, “while the 20% who did order the beer ‘weren’t on social media and hadn’t heard yet.’”
